Email List Building Strategies

July 31st, 2010 by admin

Honestly, everyone making money online has an email list. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. It’s like a renewable resource that allows you to make money on demand.

So, how do you build a list?

There are 3 factors in list building you need to consider:

Your Opt-in Page
The Bribe
The Thank You Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. This page needs to look professional. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.

You can take your opt-in page to the next level if you add a video to it. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. Then at the end of the video you can print “sign up now” on the video.

Now, don’t worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that have everything pre-built for you.

The Incentive – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Email privacy is very important to most people. So make your “bribe” a good one!

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And will be able to actually benefit from it. Here’s some examples:

A PDF report
A piece of software
A video tutorial
A multi-part email series

It all boils down to content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.

Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. So, you’ll get the whole series written for under $150.

You can also get email list building tools that include the premium. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. It also has to generate revenue for you! The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. It also helps to build the relationship. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.

Summing it up

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if sign up for a “complete package” solution. The important thing is that you build your own list starting now. Once you’ve got it built. You’ve got a license to print money!