Using Web Audio for Success

August 4th, 2010 by admin

It’s undeniable that if you add audio to websites it will increase your results. If you don’t have audio in your arsenal, you’re missing out. Adding it raises your opt-in conversions. Audio increases sales.

But why?

There’s no real mystery. The web is mostly silent. It makes your site more “human”. And adds the feel of a real live person. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.

The benefits of audio

Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

You’ll get more subscribers, too. Most people need to be led by the hand. Just add a short audio message saying: Fill in your name and email and click submit. A simple message like this will increase your opt-in conversions by 305% or more!

How to use website audio

A welcome message on your homepage. A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. Just like in the opt-in example. You just explain what to do first, then next, etc. Use this to lead them through the ordering process, as well.

Testimonials for your product or service. Written testimonials are good. But what’s even better are audio testimonials. You can just make up written one and people know that. Using audio makes it much more believable. And will definitely increase your results.

Here’s a bonus tip

Did you ever think of making a product just by recording some audio? You’ll be able to produce audio products faster than any other kind. And it still has a high perceived value. Think about how popular podcast are. Plus you can get them transcribed cheap. This is the easiest way to “write” an eBook!

Is it hard to add audio?

It’s not hard at all. There are quite a few audio streaming software programs out there. The software does all the work. The program records and then converts the recording and generates an audio button. Just paste the code you copy from the software. So don’t let this stop you.

Summary

Let’s take another look at the benefits. Putting streaming audio on your site will boost all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And don’t forget that you can easily create sales pages and products in a flash. It’s a less often used medium. But audio is a really big time and money saver. Don’t be lazy! Add some audio today.